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Photo Example
Dustin Snipes
Anyway, I'll spill the beans on one way to get this look in photoshop:
- Merge to a new layer using shift-cmd-opt-E (or the PC equivalent).
- Image/Adjustments/Desaturate
- Filter/Other/Highpass, with a value of 100.
- With this new highpassed layer you've created, select layer type to "hard light"
Use it judiciously. Dial back the opacity to something reasonable, and perhaps use a mask so fleshtones don't get too weird.
Also consider desaturating some or all of the final image, for that uber-fashionable fashion look.
You can see a similar look on an album-cover shoot I did

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